Lenny is a financial services professional operating out of NJ, who partners with individuals to create a more secure financial future. Carrying the CRPC, APMA, as well as CFP credentials, he provides a complete, holistic approach to every client interaction, assessing cash reserves, debt management, investments, protection, not to mention taxes to build a strategy that reflects each client's unique priorities along with challenges.

Lenny's work touches a wide range of advisory topics, including retirement planning strategies, investment management, legacy and estate planning, tax-focused planning approaches, education savings, as well as family finances. Whether Leonard Thor is supporting a client in their effort to step confidently into their next chapter, make sense of stock options plus deferred compensation, and/or approach legacy and wealth transfer planning, Lenny Thor's commitment is on truly understanding each client's unique situation before offering any recommendations.

Lenny Thor is a recognized Five Star Wealth Manager, having been awarded the award annually from 2022 through 2026. The Five Star Wealth Manager award is awarded to wealth managers who meet objective eligibility requirements including client retention, professional designations, not to mention regulatory standing. Lenny is also a recipient of the Ameriprise Ultimate Digital Excellence Award from 2021 through 2024.

He was awarded a Bachelor of Business Administration in Marketing from Hofstra University as well as a graduate degree in Elementary Education together with Special Education from Monmouth University. He has been a dedicated financial planning professional since 2015, developing his approach around the conviction that real relationships are the foundation of sound financial advice.

Outside of his work, Leonard Thor is a loyal New York sports fan who cheers on the Jets, Yankees, Knicks, not to mention New Jersey Devils. Football season carries special meaning, and also he is a familiar face at Jets home games where pre-game gatherings with the people Leonard loves is every bit as meaningful as the game itself. He also loves cooking, with crowd-pleasing creations like his mac also cheese, pulled pork, not to mention what he calls "Lennyburgers" becoming something of a local legend among those lucky enough to get an invitation. He is a devoted summertime beachgoer, calling his go-to destination Point Pleasant Beach on the Jersey Shore.

At the center of it all is family. Lenny Thor is married also the father of two young children & calls home Marlboro, NJ. Lenny Thor brings the same grounded commitment and also real excitement to his family life that he brings to his work with website clients. Leonard Thor also has long served as President of his HOA, demonstrating a deep-rooted commitment to the people around him that has continued uninterrupted since 2012.